Piero Alberici
Piero has worked in sales and marketing for over 30 years in both large corporations and the SME sector. He has had firsthand experience of business start ups and regularly mentors entrepreneurs in the early stages of their development.
He has undertaken trade internationally in over 40 countries in both products and services, launching new concepts as well as increasing sales of existing brands.
Piero is a mentor for Entrust and trains staff at Newcastle University on their Coaching for Commerce Scheme. He also regularly presents on courses for Brewlab, the leading UK training organisation for the micro brewing industry based in Sunderland. In 2009 he has been presenting Marketing in a Recession concepts to regional companies on the Business Link ‘Keep your business fighting fit’ programmes.
He specialises in helping businesses to improve their e commerce trading performance, search engine optimisation (SEO) and development of more effective business plans.
“I have one simple philosophy; my work with a company must produce quantifiable results that are viewed as an effective investment to improve sales and profit performance”.